You must have seen the term "SEO Software" frequently being used on internet. SEO software is software which is written to take care of routine SEO tasks. Search Engine Optimization consists of various tasks like on page & off page optimization, link building, Meta tags, building unique contents & so on.
SEO software will then examine "all" the SEO parameters that it finds over about the number 1 site in Google. Then this SEO software will automate the process in imitating the same for your site.
SEO is fresh concept than a software-approach!
SEO is the art of higher ranking Search engine for any particular relevant keyword.
Web crawlers rank higher a particular web site because web crawlers "think" that this site deserves to be number one based on their algorithms. Of course the crawlers cannot think there needs to be a programmer who programs the crawlers to find out which site deserves a better ranking in SERPs (Search Engine Result Page).
Now if you are penetrating enough to nutrition the spiders of course what the algorithms thinks is important, you will have the better ranking.
Pitfalls of a software-approach to SEO
Suppose you catch all the parameters needed to rank a web site at number 1. You manage to adjust all this parameters onto your site and you can manage to have rank 1.
Now if your web site really deserves to be ranked higher, all is good-looking. But if surfers start complaining that you are not, the search engines would suffer from irrelevant results being shown. Search engines would always strive to get relevant contents for their users’ searches.
It won't move long until Google finds superficial that "somebody needy the code" of the web crawlers. The web crawlers are always updated to give quality search results to the visitors!
You rank higher because you deserve it.
In web spider logic this smoothly means your web page has relevant keywords you are optimizing for. Also your web site has lots of incoming links about the keyword you are optimizing for. It means you have a good reputation in the niche you are targeting.
You cannot know the exhaustive list of the parameters that the search engine spider takes into account, unless and you are writing the search engine software yourself.
One of the parameters that you cannot influence is the age of the web site. Suppose the spider needs to show results between two websites. The oldest one would be the easiest bet & you can not alter it.
Most of the SEO softwares available on internet are designed to take care of SEO tasks automatically so that users can use it without having any technical knowledge. For example if you don't know HTML but you want to insert title tags or description tags to your web pages. In that case the SEO Software may take care of this task & it is not necessary that you should know how to create HTML coding or how to place that code in your web page. The purpose of most of the SEO software is to achieve rank 1 in search engines. Many of the SEO software are written around these routine tasks. As per the available knowledge of the search engine web crawlers’ algorithms these SEO software are designed around to achieve the quality of known parameters which are the deciding factors of search engine ranks. However, one can not say that these SEO softwares are perfectly designed to assure number 1 rankings in search engines. This is so because the Search engine algorithms are not publicly available for analysis. No SEO software can assure a page 1 rank but anyway it would help in some way to achieve the same.
Why do you do SEO in the first place?
SEO is one of the ways to get more traffic to your web sites. But it is supplementary in getting a lot of traffic to your site, than "blindly ranking number 1 in Google":
SEO is the art to feed the web crawlers what they like.
SEO software is running after the web crawlers trying to catch their attention.
Then make a decision yourself.
We have seen that most of the SEO Softwares are designed to achieve Page 1 ranks in search engines. The reliability of these softwares can not be assured but the use of SEO Software may help you to achieve good Search Engine Rankings.
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